Are Your Organization’s True Colors Shining Through? (i4cp login required)


When Cyndi Lauper recorded “True Colors,” she (and the
songwriters) probably didn’t imagine it would become such an extensive celebration
of authenticity.  

For years, the song has been an anthem of the LGBTQ
community. It’s probably been sung on any number of occasions and in many other
contexts to speak to an appreciation of what lies below the surface in all of

”True Colors” came to mind because of a conversation I heard
on one of my company’s recent flash calls for talent leaders. 

You probably already know that the Institute for Corporate
Productivity (i4cp) has taken the lead during this challenging time when
individuals and organizations are trying to understand and respond
constructively (and in real time) to the COVID-19 pandemic. If you haven’t
joined one of i4cp’s weekly COVID-19 Response Action Calls,
or bookmarked our online Employer
Resource Center
, please do. 

On the calls, communities of business leaders and
professionals are coming together every week to share questions, insights and
innovative practices. We’re joining together to get through this challenge, and
the connections are both informative and affirming. 

A Question Came Up… 

On one of the Action Calls this week, a talent leader shared
with the group that her organization had planned to seek one of the various
employer-of-choice designations, only to have its application process efforts
interrupted by the outbreak.  

“Should we continue pursuing this right now?” she wondered
aloud to the other call participants. “We’ve sent our people home to work. Is
it better to wait until all the turmoil is over and we are back to the ways we
typically work?” 

i4cp’s CEO Kevin Oakes responded to her question, advising
her not to wait—to continue with the process now. I think that was excellent
advice, and testament to how fitting it is that Kevin is currently at work on a
book about organizational culture. 

When he wrote an introduction for i4cp’s Culture
Renovation: A Blueprint for Action
, Kevin noted that leaders
often underestimate the significance of organizational culture. He also pointed
to our research on agility,
which found that high-performance companies were about 3x more likely to
view changes in the business environment as opportunities.  

Surely, the current turbulent times qualify. 

A Time for Strong Culture 

As I listened to Kevin’s advice to the talent leader on the
call, it seemed to me that he was providing a message of real encouragement to
all the organizations that have taken the importance of culture seriously. If
you’ve created a corporate culture that is truly healthy—one that brings out
the best in its employees, that nurtures innovation and embodies its
values—then those true colors will shine through. In good times, and especially
in times of challenge. 

Think about that. We’ve seen this idea play out in our own
lives. When we’ve faced personal trials and found ourselves stronger than we’d
have imagined. Maybe we were able to support and advocate for others who were
ill or unable to stand on their own. We found resources in ourselves that reflected
our values, our integrity, our strength of character—our true colors.  

Strong, healthy organizational cultures show themselves—their
true colors—in these not-so-good times. If you take a look at your company, its
processes, its workforce, and its ability to be agile in this time of
unprecedented uncertainty, you’ll get a good look at your culture in action. Your
people carry it with them. They feel it, they work consistently with it, and
they are bound together by it—wherever they happen to be performing their jobs
these days. 

Are you seeing the resilient, high-performance culture you
want for your organization shining through? If so, great. But if your
organization’s true colors are revealing something else, this is an excellent
time to take stock. Notice where the cracks appear during this global challenge
and you’ll have your first glimpse into what needs to change.  

Is this your wake-up call for a culture
? Your true colors will let you know.

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